In a massive development for the cryptocurrency sector, Virgin Voyages has officially become the first cruise line to accept Bitcoin for payments. Indeed, the company updated its website to inform prospective customers they are now the first cruise product to accept the leading crypto as a payment option.
The digital asset can be used to purchase the cruise line’s recently announced Annual Pass. The product has a base fare of $120,000, which secures a spot on a sea terrace and is valid for an entire year. Founded by noted entrepreneur Sir Richard Branson, the move represents a massive shift for the company as they embrace the future of finance.
JUST IN: Virgin Voyages becomes the first cruise line to accept #Bitcoin for payments. pic.twitter.com/CiHGUUMhxz
— Watcher.Guru (@WatcherGuru) December 3, 2024
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Virgin Voyages Roll Out Annual Pass, Allowing Bitcoin as a Payment Option
2024 has been a year of firsts for Bitcoin and the cryptocurrency industry. In January, the US Securities and Exchange Commission (SEC) approved the first crypto-based ETF in the country. Additionally, the leading digital asset has continued to set all-time high marks over the last month.
Those firsts continue today, as Virgin Voyages has become the first cruise line to accept Bitcoin for payments. Indeed, the cruise line founded by Sir Richard Branson announced the acceptance of BTC as payment for its newly launched Annual Pass.
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The pass comes with a variety of perks for potential guests. Although it has broken ground for the cruise ship industry, it is not a first for Branson. In 2013, his Virgin Galactic company announced it would accept Bitcoin as a payment option for future space travel, according to the LA Times.
With Donald Trump poised to return to the White House in 2025, the future looks bright for crypto companies in the US. Favorable regulation has increased the potential for exposure across a myriad of sectors. Over the next several years, more companies are likely to follow Virgin Voyages and integrate the token.
